As part of their rapid growth, 4Tel established a niche brand, AI Systems, to focus exclusively on their Artificial Intelligence sector. This new brand required a distinct visual identity and website that separated it from its parent company while reflecting innovation and advanced technology.

To achieve this, I led the rebrand and website development process, which included industry and audience analysis, wireframing, user journey mapping, SEO optimization, and the final website build. The resulting website served as the public face of AI Systems, designed to instill trust, professionalism, and expertise within its target audience.

This project not only set the tone for AI Systems’ unique positioning but also ensured it met the needs of a forward-thinking, tech-savvy audience in a competitive market.